Hadong and Gurye

  Countryside charms and nature's beauty await along the banks of the Seomjingang River   Gazing southeast, the sun rises slowly but surely over the horizon. The Seomjingang River’s pristine waters reflect the morning light…

Old Is New Again

Young entrepreneurs use old buildings to give Seoul new life   “Dull, inert cities, it is true, do contain the seeds of their own destruction and little else. But lively, diverse, intense cities contain the seeds of their own regeneration,…

Hot in K-Beauty this Winter

It’s cold outside. Protect your skin with two trends in K-Beauty right now: high-tech application and safe ingredients

Streetwear Names to Know

Beyond the big Korean streetwear brands, local designers are making a name for themselves in the underground scene

Fashionably Fair

Sandra Meynier-Kang, Seoul’s first foreign, sustainable fashion CEO, talks brand priorities, dancewear, and Marilyn Manson

Seoul Fashion Week: Five Brands to Know

SFW SS 18 is just around the corner, but what names are set to make an impression this season?

Seoul Stores with More

‘One-stop shops’ give you more than just a shopping experience

Summer Skin

This season’s complete K-beauty skincare guide

Simply Fashion

You’ve spring-cleaned your wardrobe, now what? We take a look at some staple pieces to add to a minimalist closet that are both wearable and sustainable

Underneath It All

Areum Park is changing the way Korean women think about lingerie, one well-fitting bra at a time

Top 5 Fashion Trends You Will Undoubtedly See This Spring

Spring is here and style is in the air. Here are the top five styles you can’t miss this season. No really, you won’t miss these! They’re everywhere right now!