Hot on Trend

What looks are set to be big this spring in Korea’s blooming beauty scene?

Nailing It

It’s hard to walk a block in Seoul without passing a nail bar. But what’s hot and what’s not right now in the world of Korean nail art? We talked to celebrity nail artist Hong Mi-Ae to find out.

Street Fashion Winter Picks

Stay warm and get fashion kudos by adopting a few comfy, Korean street-wear pieces into your wardrobe this season

New Year, New Hair

January is the time for makeovers, and few people know more about them than celebrity hairstylist Kim Sunwoo

Insider K-Beauty Tips

Big-name K-Beauty bloggers share their tips on battling the winter skin blues

Sisters are Duiering it for Themselves

A pair of Chinese twins are shaking up Korea’s fashion scene

Urban Wit

From vintage clothing collector to global face of K-Style, Sarah Kate Watson-Baik talks to Seoul Magazine about her 10 years in fashion on the peninsula


Common Ground is bridging borders in Seoul’s fashion industry

Essential Festival Gear

Stay dry and comfortable during your next outdoor music festival