This cozy hanok shop hidden away in an alley near Bukchon’s Jeongdok Library deals almost exclusively in wedding dresses. You can try on dresses before making up your mind, and the friendly owner even provides refreshments as you shop. Prices are quite reasonable, just $200 to $600. Reception dresses, wedding shoes, and wedding accessories can be purchased at reasonable prices, too. For the time being, when you buy a dress, they’ll throw in an accessory for free.
T. 070-7518-1088, www.aya-sophia.com
(32-18 Jae-dong, Jongno-gu, Seoul | 서울시 종로구 재동 32-18)