Pedaling Fashion

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Look good and stay protected on two wheels

The weather has started to cool – finally! What better time to grab your bike and hit the road for some long, late-summer rides across the peninsula.

It’s often hard, however, to know where to go to find high-quality, affordable kit for outdoor activities in Seoul. We’ve compiled a round-up of a few of the city’s best-known and most-respected stores for cycling equipment, clothing and accessories, and handpicked a few staple items for your perusal.

22Peloton

1F, 387-18 Hapjeong-dong, Mapo-gu, Seoul
www.22peloton.com

Among Seoul’s cycling community, 22Peloton is known for its indie vibe and stylish presence in the scene. With a mission that involves “Creating & Leading a Bicycle Culture with Joy,” 22Peloton boasts fashion and accessories from global brands including Velobici, Morvelo, Chapeau! and Ornot. A showroom and café in Hapjeong offers a super cool space for cycling enthusiasts to chill and check out the latest in gadgets, clothing and accessories. The 22Peloton online store is also in English. Yay!

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LMNH World Champion Cap

KRW 23,000, Look Mum No Hands! @ 22Peloton

We love this Italian-made vintage-style cycling cap in white cotton and featuring the iconic World Champion stripes, from London’s infamous bike workshop, café and hang-out spot, Look Mum No Hands!.

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Women’s Wind Jacket

KRW 168,000, Ornot @ 22Peloton

Stay and look cool with this fitted, minimal women’s wind jacket from Ornot, designed and handcrafted in the U.S.

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Veloshop

Stores in Songpa, Mapo and Nowon (see website for details)
www.veloshop.co.kr

Veloshop offers three very trendy stores in Songpa-gu, Mapo-gu and Nowon, allowing you to drop in and browse the latest in apparel and accessories wherever you may be on your route. Veloshop’s conspicuous “street” vibe sees in-style stock from international brands such as Constantine, Cadence and State Bicycle Co., while integrated coffee shops at all three stores offer KRW 500 discounts on all orders to customers who bring their bicycles.

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UVEX sgl 10y Mirror Blue glasses

KRW 160,000, UVEX @ Veloshop

Forget interchangeable lenses – these lightweight sports sunglasses from UVEX offer 100 percent UVC protection and photochromatic lenses that adjust automatically according to weather conditions.

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State Bicycle Co. “Korea” Jersey

KRW 99,000, State Bicycle Co. @ Veloshop

Give your cycling get-up a patriotic twist with this Korea-themed Jersey from State Bicycle Co.

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Bicycle Hero

www.bicyclehero.co.kr (online only)

This online-only store offers a huge selection of cycling parts, accessories and clothing from over 500 international brands. Bicycle Hero’s lack of a flagship location means the site can host regular sales and, even at full price, items here are often available for substantially cheaper than elsewhere in Seoul. Delivery is free for orders of more than KRW 50,000. Be sure to check back regularly for newly discounted items.

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Hirzl Grippp Cycling Gloves Tour FF Half-finger Gloves

KRW 48,890, Hirzl @ Bicycle Hero

Hirzl Grippp technology ensures minimal sweat retention and optimal steering precision, whatever the weather. We like these simple yet stylish half-finger gloves in Kangaroo leather.

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Chamois Butt’r Hot Embrocation 8oz

19,000 KRW, Chamois @ Bicycle Hero

Don’t forget to protect your skin! This embrocation cream from Chamois seals exposed skin against the elements and helps warm up muscles prior to strenuous activity – a must-have addition to any long-distance cyclist’s backpack.

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Written by Rhiannon Shepherd