© Kim Sungjin

© James Kim

A WALK THROUGH YEOUIDO IN THE SPRING

Seoul’s Manhattan is more than just cherry blossoms

Written by Robert J. Fouser

April brings spring flowers to Seoul, and one the best places to enjoy them is Hangang Park and Yeouido Park, both on Yeouido, the large island in the Hangang River. Built on the site of the old Seoul airfield in the 1970s, Yeouido was the first planned city south of the Hangang River in Seoul. Its success helped spur the development of Gangnam and other new cities throughout Korea.

Yeouido sits at the center of the Korean establishment. The National Assembly, the Korea Exchange Center, and the headquarters of KBS, MBC, and a number of other important companies, including LG, are located here. The island also has several apartment complexes that are excellent examples of the “matchbox” design that was popular in the 1970s and 1980s.

The best way to begin a tour of Yeouido is from Yeouido Station 여의도역 (Line 5, 9). Leave from Exit 3 and walk straight toward Yeouido Park. From 1972 to 1999, the area was a large concrete plaza that was used mainly for political events. Large-scale political events fell out of favor after democratization in the 1980s, and the area was redeveloped into a green park in 1999. Walk through the park and enjoy the many flowering trees.

From Yeouido Park, KBS makes for an interesting stop. The KBS On Exhibition Hall offers a short introduction to KBS and broadcasting (free, 9:30am–5:30pm every day, admission by 5pm) Next to KBS is the National Assembly Building. People interested in Korean politics can visit the National Assembly Visitor’s Center (free, 9am–6pm weekdays, 9am–5pm weekends, except for the second and fourth Sundays of the month; admission one hour before closing), which offers an interesting look at the function and history of the National Assembly.

Leaving the National Assembly Visitor’s Center, turn left and walk past the front of the National Assembly Library until you come to Hangang Park. Developed in the 1980s as part of a chain of parks along the Hangang River, the park hosts the annual Yeouido Cherry Blossom Festival in the middle of April. The park spans the entire perimeter of the island and offers wonderful views of the Yeouido skyline as well as Mt. Namsan on the other side of the Hangang River. The park is particularly popular for nighttime cherry blossom viewing during the festival.

The long walk in Hangang Park leads to another Yeouido attraction: 63 City. Opened in 1985 as part of the preparations for the 1988 Olympics, the tall golden building was the tallest building in Asia at the time and remained the tallest building in Korea until 2003. The top floors offer sweeping views of Seoul from the observatory and restaurants. The lower floors have one of the largest aquariums in Asia, an IMAX theater, and a shopping mall.

From 63 City, turn left and then right at the next main street. The walk passes a number of “matchbox” apartment complexes built in the 1970s that sit symmetrically amid mature trees. Turning left at the corner with the Korea Exchange Center and MBC leads back to Yeouido Station.

Compared with the historic center of Seoul, Yeouido feels new and at times artificial. As a product of the period when Korea focused on creating a solid middle class, it offers more for children, making it a relaxing family destination, particularly during cherry blossom season.

© James Kim

© James Kim

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Yeouinaru Station 여의나루역 (Line 5),  Yeouido Station 여의도역 (Line 5, 9), National Assembly Station 국회의사당역 (Line 9), or Saetgang Station 샛강역 (Line 9)

THIS FINANCIAL DISTRICT MIXES BUSINESS WITH A LITTLE PLEASURE

Written and photographed by James Kim

When discussing attractions, shopping, things to do, or places to hang out, Yeouido tends to be at the bottom of the list, if on the list at all. This is due to the fact that Yeouido serves as the main business and financial district of Seoul. The draw to Yeouido tends to be seasonal, with people flocking here in the spring to see the cherry blossoms or in the summer to stroll or bike through Yeouido Park. For the most part, however, the island has a reputation of being a bit of a ghost town after work hours and on the weekends. Things are starting to change, though, and with the 63 Building and the new addition of the trendy IFC Mall, Yeouido is a great destination in Seoul this winter season.

63 BUILDING (63 CITY) | 63빌딩 (63시티)

One of the most well-recognized landmarks along the Hangang River is the 63 Building in Yeouido. When it was built at the height of Korea’s economic boom in 1985, it stood as the tallest building in the world outside of North America, reaching over 240 m high. From the ground level, it is actually 60 stories high, with three floors underground.
There is more to the 63 Building than the fancy golden reflective glass panels that span the outer surface of the building. It is quite a sight to see, especially during the day when the sun brings out its golden glow, but the 63 Building has reasons to shine from the inside as well. Inside, three attractions are offered: 63 Sea World, 63 IMAX theater, and 63 Wax Museum, all located in the basement levels. Visitors have the option of choosing one of the attractions or purchasing a Big Three ticket (33,000 won) to see them all. If you have the whole afternoon free, these attractions are the perfect way to spend it.
A great option for young visitors, or just animal lovers in general, is 63 Sea World. It was Korea’s first aquarium and holds over 20,000 marine creatures such as tropical fish, stingrays, eels, tortoises, and penguins. Visitors to 63 Sea World can watch sea lion shows as well. The tanks are impressive, and there is even a section where you can see the marine life through the glass fl oor as you walk along.
The IMAX theater in the 63 Building is another great attraction. The showings run every 50 minutes, and they play documentaries that are meant for the IMAX experience. This winter season, the 63 IMAX is showing a visually stunning film on the Grand Canyon. For those who have not had a chance to take part in an IMAX experience, the 63 IMAX will not disappoint.
Rounding out the Big Three is the Wax Museum. Here you will be able to find wax replicas of many famous figures, as well as famous Korean celebrities that many international visitors might recognize. For a unique souvenir, try out the Wax-Your-Hand Experience, which allows you to make a wax replica of your hand that you can paint and take home with you.

Of course, while the basement level has a lot to offer, a trip to the 63 Building would not be complete without going up to the top, where one can find 63 SkyArt. After taking the glass elevator up to the 60th floor, visitors are taken through a beautiful art gallery that is host to both domestic and international pieces. The star of 63 SkyArt, however, is the view of Seoul, which can be seen from all sides. Because of its prime location in Yeouido, visitors have arguably the best view of both the Hangang River and Namsan Tower. SkyArt has a café and a souvenir shop as well. If you only have time to do one thing at the 63 Building, it would have to be a visit to the top.
Taking advantage of the spectacular views that the 63 Building offers are restaurants located on the 57th, 58th, and 59th floors. There are Korean and international restaurants to cater to everyone, whether you are there with family, friends, or a special someone.

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Yeouinaru Station 여의나루역 (Line 5), Exit 4 or Saetgang Station 샛강역 (Line 9), Exit 3.[/box_light]

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IFC MALL | IFC몰

The newest mall addition in Seoul is the IFC Mall, labeled as the first international- style mall in Korea. There are no department stores here, as one might be accustomed to in Korea. The whole mall is underground and can be accessed from street level or underground via Yeouido Station 여의도역 (Lines 5, 9).

From the outside, all that can be seen is the glass pavilion that provides natural lighting throughout the majority of the mall, particularly its two main atriums. Although the mall is completely indoors, it gives off a bit of an open-air feel as you browse around.

The mall is made up of three floors. The lowest level is mainly dining, and shoppers can find an impressive food court as well as establishments such as On The Border, Tomatillo, The Steak House, and M-Pub. This level is also home to a CGV,where visitors can take a break from shopping to enjoy the latest flicks.

The retail offerings at the IFC Mall are first class. While there aren’t any high- end stores, popular international brands like Zara, Gap, H&M, Lacoste, and Mango can be found here. Two stores that really stand out are Hollister and Banana Republic—the IFC Mall serves as home to both of their flagship stores. The Hollister store is the fi rst in Korea, and if you are familiar with the store, it is set up exactly as it is in the United States. Banana Republic is another brand with a loyal following, and many expats will be glad to have access to it here in Seoul.

IFC MALL | IFC몰
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Hours: 10m–10pm
T. 02-6137-5000
www.ifcmallseoul.com
(23 Yeouido-dong, Yeongdeungpo-gu, Seoul | 서울시 영등포구 여의도동 23)

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Yeouinaru Station 여의나루역 (Line 5), Exit 1 or Yeouido Station 여의도역 (Lines 5, 9), Exits 3 or 4.

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While Yeouido is still known as a district of business and finance, the 63 Building and the IFC Mall give us good reasons to onsider the island a new evening or weekend destination this winter.

WHERE TO EAT:
63 Buffet Pavilion: One of the largest buffets in Korea, with over 200 international dishes.
Restaurants on the 57–59th fl oors: With this view, you can’t go wrong.
IFC Food Court: Wide variety of choices, from gourmet burgers to Vietnamese cuisine.

WHERE TO DRINK:
M-Pub, IFC Mall: Great selection of local and international beer, on tap and bottled.
Try to catch some live music gigs.
Walking on the Cloud Bar: Enjoy a glass of wine while taking in Seoul’s nighttime skyline.